One ingredient: green lipped mussel
No glycerine, no fillers, no ânatural flavoursâ doing suspicious heavy lifting.
That's the entire ingredient list.
Fillers ¡ Preservatives ¡ Artificial flavours ¡ Mystery proteins ¡ Glycerin ¡ "Natural flavouring" ¡ Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Every protein we use comes from a single Australian region we can point to on a map, whether it's our hero chicken jerky or a limited release you've never seen before. No imported mystery meat, no global commodity shuffle, no vague "Product of Australia" loophole that lets brands sneak in overseas filler. Just real Aussie farms, named suppliers, and full traceability on every batch we make.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




No glycerine, no fillers, no ânatural flavoursâ doing suspicious heavy lifting.
Halve them for little doggos, or break them up for training.
Green lipped mussel naturally contains omega-3s and glycosaminoglycans. We just didnât grind it up and hide it in their dinner.