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Formulations built on lower-cost ingredients tend to be less digestible, meaning dogs absorb fewer usable nutrients per bowl and may need to eat more to meet their needs. Research comparing budget and premium diets consistently shows that cheaper foods are higher in carbohydrates, lower in protein quality, and offer reduced nutrient bioavailability. Over time, this can affect gut health, coat condition, energy levels, and weight management.

When we talk about feeding dogs well, protein usually takes centre stage. But the real question is not just how much protein is in the bowl, but how much of it your dog can actually use. This is where bioavailability matters. Bioavailability refers to how efficiently nutrients are digested, absorbed, and made available to the body.

As loving pet parents, we often think about giving our dogs the right food, enough walks, and proper medical care. But there’s something equally, if not more, vital that many overlook: mental and emotional enrichment.

You’re scrolling social media and spot a pet-food ad or package that says “natural”, “organic”, “grain-free”, “single protein”, “limited ingredient”, “human-grade”, “holistic”, “complete & balanced”, “no artificial preservatives”. They sound reassuring but without context, these buzzwords can be misleading.

When you’re picking your dog’s food, there’s one rule worth keeping in mind before you reach for that “premium” bag or favourite treat. It’s called the 90/10 rule: about 90% of your dog’s daily calories should come from a nutritionally complete and balanced diet, leaving no more than 10% for treats and snacks.

upport your dog’s digestion from the inside out. Our Gut Health Supplement combines natural prebiotics, fibre, and enzymes — like pumpkin, slippery elm, green banana, ginger, and chamomile — to calm upset tummies, firm stools, reduce gas, and strengthen the gut-skin connection. Perfect for dogs with runny poo, itching, or bad breath, it’s the foundation of a healthier, happier gut.

Strengthen your dog’s natural defences with our Immunity Support Supplement — a blend of antioxidants, mushrooms, and botanicals that target inflammation, gut balance, and oral health. Perfect for dogs prone to allergies, recovering from illness or surgery, or needing extra immune support at any age.

Designed to support joint mobility, gut health, skin, and cognitive function, our Senior Dog Supplement isn’t just for older dogs. It’s ideal for pups recovering from surgery, prone to stiffness, or needing extra mobility support. Made in Australia with anti-inflammatory ingredients like curcumin, quercetin, and lutein — it helps dogs stay active, comfortable, and sharp at every age.

Planning your road trip around Australia with your dog

But before you choose your destination and hit “start” on the GPS, there’s something worth checking first: how each Australian state and territory regulates dogs riding in cars.

Short answer: yes! when they’re dried properly.

Cooked bones are the risky ones. When you heat bones at high temperatures, they become brittle and splinter. That’s why vets say “no cooked bones.”