One ingredient: farmed Australian crocodile
Nothing else on the label because nothing else is in it.
That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Our crocodile is farmed in tropical Queensland under strict Australian standards; fully traceable, ethically managed, and seriously novel. It's a brilliant alternative protein for dogs with allergies or intolerances to common meats. One ingredient, one source, no chicken-in-disguise.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




Nothing else on the label because nothing else is in it.
This means it's one of the least reactive proteins going. If your dog has sensitivities to chicken, beef or salmon, this is the answer you didn't know you were looking for.
The protein stays intact. No synthetic preservatives, no flavour enhancers, no fine print.