The size is genuinely right
Whole hearts, light and crumbly. Big enough to feel like a real reward, light enough not to fill your dog up halfway through a session.
That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Our chicken comes from Victorian farms; not imported, not "blended," not vague. It's the same single-ingredient breast meat we'd feed our own dogs, air-dried slow and low to lock in flavour. No fillers, no flavouring sprays, no surprises.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




Whole hearts, light and crumbly. Big enough to feel like a real reward, light enough not to fill your dog up halfway through a session.
"They were completely dried out, rock solid. These still have a soft, fluffy texture. We're never shopping elsewhere again." — Nawty N.
Chicken hearts are pure heart muscle: naturally dense in taurine for heart health, phosphorus for bone support, B12, iron, zinc. The nutrition isn't added. It's just what the ingredient already is.