The fur is the whole point.
It acts as natural fibre, mimics a whole-prey diet, and gives your dog something to actually work at; yes it looks feral, that's how you know it isn't processed.
That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Our venison is farmed in Victoria; lean, iron-rich, and one of the genuinely novel proteins worth the price tag. It's a brilliant pick for dogs with sensitivities to mainstream meats or any pet parent doing an elimination trial. One ingredient, one farm, fully Aussie.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




It acts as natural fibre, mimics a whole-prey diet, and gives your dog something to actually work at; yes it looks feral, that's how you know it isn't processed.
Labradors, Rottweilers, anything with a jaw and an opinion.
Hannah's words, not ours.