Keeps the driver's eyes on the road
The actual danger on most car trips isn't the crash; it's the dog climbing into the front while you're doing 80. This keeps them in the back seat, which keeps your hands on the wheel.
Every protein we use comes from a single Australian region we can point to on a map, whether it's our hero chicken jerky or a limited release you've never seen before. No imported mystery meat, no global commodity shuffle, no vague "Product of Australia" loophole that lets brands sneak in overseas filler. Just real Aussie farms, named suppliers, and full traceability on every batch we make.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




The actual danger on most car trips isn't the crash; it's the dog climbing into the front while you're doing 80. This keeps them in the back seat, which keeps your hands on the wheel.
The elasticised section stretches under load instead of stopping your dog dead. More comfortable for them, less lurching for you, and far better for dogs who've learnt to hate the car.
Seatbelt receiver or headrest post, your car or your mum's. Fully adjustable length, quick-release buckle, no installation, no tools, no reading a manual in a carpark.