One ingredient, and it's just ear.
Australian cow ear, air-dried, nothing added. No hide glue, no bleaching, no mystery list.
That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




Australian cow ear, air-dried, nothing added. No hide glue, no bleaching, no mystery list.
Rawhide swells and lodges; a real cow ear digests the way nature intended.
Same long chew, easier on the waistline and the tummy; handy for dogs who pile it on or run sensitive.