Australian made
Dense, beefy and chewy. Your dog won’t rush this one.
Dried pizzle is dense, so it gets gnawed and worked through rather than crunched and gone. Each stick is long enough to pin down with both paws, which most doggos take as a challenge.
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What's actually in the bag
✓ What's in it
100% Natural Australian Beef Pizzle
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Feeding Guidelines
Dog Size
Daily Serving
Smallup to 10 kg
1 stick(1× a week)
Medium11–26 kg
1 stick(1–2× a week)
Large27–44 kg
1 stick(2× a week)
Giant45 kg and above
1 stick(2–3× a week)
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Also Limited Edition Treats
Round out your treat drawer.
Victoria, Australia
From farm to treat
Real Aussie beef. No mystery meat.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Frequently asked
Beef pizzle, which is a bull’s penis. Fewer than half of dog owners in a Tufts University survey knew that. Ours is just Australian beef pizzle, air-dried in Bendigo with nothing added.
Yes, if it’s sized right and supervised. Bully sticks are dried meat, so they soften as your dog chews instead of splintering like cooked bone. Take away the last 5 cm before it can be swallowed whole.
One a day at most, and less for smaller dogs. A Tufts study found an average 15 cm bully stick carries about 88 calories, so go by length in the feeding guide and save the rest for later.
Why fussy dogs lose their minds for it
Bully stick is the polite name. It’s beef pizzle.
100% Australian beef pizzle, air-dried whole in Bendigo. Not rawhide, not pressed, no glycerine, no preservatives, no smoke flavour brushed on. What’s in the photos is the whole recipe.
Long and flat. Cut it to your dog’s size.
Each stick is roughly 30 cm and comes flat and twisted, not rolled into a perfect rod. Cut it into lengths with a sharp knife so smaller doggos get the right amount.
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