Beats sniffing, squirrels, and other dogs as a reward
If your recall falls apart outside, this is the lever.
That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




If your recall falls apart outside, this is the lever.
100% Australian free-range beef tripe. Nothing sprayed on, nothing hidden in the fine print.
Your dog's gut gets something out of every training session.