Australian made
It outlasts the five-minute chew
Dense rib bone, cartilage and a bit of dried meat still clinging to it. Most dogs settle in for 20 to 40 minutes instead of inhaling the thing and staring at you for the next one.
Free shipping over $200 · Ships in 1–2 business days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Emu Rib
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Feeding Guidelines
Dog Size
Daily Serving
Smallup to 10 kg
½ rib(1–2× a week)
Medium11–26 kg
1 rib(2× a week)
Large27–44 kg
1 rib(2–3× a week)
Giant45 kg and above
1–2 ribs(3× a week)
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Also Limited Edition Treats
Round out your treat drawer.
Victoria, Australia
From farm to treat
Native Aussie emu. Properly novel.
Our emu is raised on Victorian farms; naturally lean, iron-rich, and one of the most genuinely novel proteins available for dogs. It's a great option for pets with sensitivities to common meats like chicken or beef. One ingredient, single-sourced, fully Aussie.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Frequently asked
No. Cooked bones splinter because heat makes them brittle. These are air-dried, never baked or boiled. Still supervise, and take it once it's small enough to swallow whole.
Around 20 to 40 minutes for an average medium dog. Serious power chewers get through faster; smaller dogs stretch one over a few sessions. Store it in the pantry between goes.
Emu is lean red meat, so it's gentler than pork or lamb ribs. If your dog is new to bones, start with a short session and keep fresh water nearby.
Why fussy dogs lose their minds for it
A novel protein for dogs who've been cut off from everything else
Emu sits well outside the usual chicken-beef-lamb rotation, so it's a genuine option for itchy dogs on an elimination diet. It's also leaner than pork or beef ribs, with naturally high iron and B12, so there's less fat to upset a sensitive gut.
It cleans the back teeth a toothbrush never reaches
The gnawing action drags along the rib and scrapes plaque off the molars at the back of the jaw. No dental coating, no added enzymes, no marketing gimmick; just chewing doing what chewing has always done.
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