The Fish Bone Question. Answered Once and For All.

It's the first thing everyone asks.

Are the bones safe?

Yes. Pilchards are soft-boned fish. Once air-dried, those bones crumble completely — no splintering, no sharp edges, no choking risk. Your dog (and your cat) chews through the whole thing and digests it without issue.

Now that's out of the way — let's talk about what these actually do.

Air-Dried Pilchards — 100% Australian. One Ingredient. The Whole Fish Treat That Does More Than You'd Expect.

Most pet parents reach for canned fish thinking they're doing the right thing. And they're not wrong about the omega-3s — but canned fish comes loaded with salt, oils, and processing that undoes a lot of the nutritional goodness before it even reaches your dog's bowl.

Our pilchards are whole fish, air-dried in Victoria with nothing added and nothing taken away. Every omega-3 and omega-6 fatty acid intact. Every skin and coat benefit preserved. The kind of anti-inflammatory, immune-supporting nutrition that fish is genuinely famous for — in a single-ingredient treat your dog can crunch through and your cat will absolutely lose their mind over.

Rich in protein, omega-3 and omega-6 fatty acids, and the natural compounds that support muscle and connective tissue development — these are especially valuable for puppies building strength and senior dogs maintaining it.

No salt. No oil. No canning. Just fish.

Why These Pilchards Are Different

• Single-ingredient — 100% whole pilchard, nothing else
• Soft-boned fish — bones crumble completely when air-dried, fully digestible and safe
• Natural source of omega-3 and omega-6 fatty acids — supports skin, coat, and immune health
• Anti-inflammatory properties that support joint health and overall wellbeing
• Supports muscle and connective tissue development — ideal for puppies and senior dogs
• A clean alternative to canned fish — no added salt, no oils, no processing nasties
• Vet and pet nutritionist approved
• Manufactured in Victoria
• No preservatives, no additives, no fillers, no exceptions
• Safe for dogs and cats — and cats are particularly obsessed with this one

The Dog (and Cat) This Was Made For

• Dogs and cats who need an omega-3 boost without the salt and oil of canned fish
• Puppies building muscle and connective tissue who need extra nutritional support
• Senior dogs maintaining strength and mobility who benefit from natural anti-inflammatory nutrition
• Dogs with dull coats, dry skin, or inflammation that a quality fish treat may help support
• Pet parents who want a whole-food fish treat they can actually feel good about feeding

The Vet-Approval Guarantee

We're so confident in our ingredient list, we offer something almost no treat company does.

If your vet doesn't agree with what's inside, we'll refund you. Not store credit. Not fine print. A refund.

When the ingredient list is one word long, confidence comes naturally.

Ingredient: 100% Australian Pilchard

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▼Nutritional Information

Crude Protein 71%, Crude Fat 19%, Crude fiber 0%, Crude ash 4%, Moisture 5%, 1,155 KCAL per 100g

▼Ingredients

100% Natural Australian Pilchards

▼Immune Boosting Pet Treats | Why Pilchards?

Whole pilchards are an excellent source of high-quality protein and essential Omega 3 fatty acids. Omega 3 is vital for the health of the immune system, skin and fur, and brain. Unfortunately, in the modern diet, we tend to eat far too much Omega 6 and not enough Omega 3, which can upset the balance of healthy fats and lead to inflammatory conditions. Adding wholefood sources of Omega 3, like pilchards, is an excellent way to combat this common dietary shortcoming.

Because they are small and sit low in the food chain, Pilchards also contain very low levels of mercury, when compared to larger fish with similar health benefits. They are an excellent source of B vitamins, especially vitamin B12, as well as calcium, selenium, iodine, phosphorous, iron and vitamin A.

Pilchards are also a rare dietary source of vitamin D, which is especially important for dogs as they do not effectively convert vitamin D from sunlight like we do. Vitamin D is important for strong and healthy bones and teeth, which are achieved by assisting with nutrient absorption and ensuring the body’s calcium and phosphorous levels are balanced.

▼Can my puppy have this?

Yes, they sure can! This is a great nutritious health boost training treat for growing puppies. As puppies have delicate nutritious needs, we recommend discussing with your vet before introducing any treats or diet changes. Our treats are not to replace a healthy and balanced diet. 

▼I have a question, how can I get in touch?

We welcome any and all questions! Please contact us here. 

▼When will my order be shipped?

All orders are shipped within 1-3 business days from our Melbourne Warehouse. In peak sale times this will increase, but it will always be communicated. We appreciate your patience during peak times and endeavour to have your order to you as quick as possible!