Real dental cleaning through real chewing, not a rawhide imitation
The crunchy cartilage physically scrapes plaque and tartar the way a processed chew can't.
Free shipping over $200 · Ships in 1–2 days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Shark Cartilage
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Frequently asked
Some do, especially larger dogs. Break it into smaller pieces to stretch it out, or use it whole as a high-value training reward. Still a win either way.
Single ingredient: 100% Australian gummy shark cartilage. No chicken, no beef, no additives. Multiple reviewers with allergy-prone dogs (Frenchies, pugs with skin issues) report no reactions.
Yes. Gummy shark is wild-caught Australian fish that's been on the menu at fish and chip shops for decades. Non-endangered, part of the human food supply chain. Not Jaws.
Why fussy dogs lose their minds for it
100% Australian gummy shark cartilage, one ingredient, nothing else
No preservatives, no fillers, no additives. If it's not on the label, it's not in the bag.
"My fussy frenchie loves shark cartilage; it's my go to for occasions when I need her to cooperate." - Dave B
Natural glucosamine and chondroitin, in a chew your dog actively chooses. The supplement hiding in plain sight.
Feeding Guidelines
Give whole as a daily crunchy chew. The cartilage physically scrapes plaque and tartar as your dog works through it, with natural joint support along for the ride. One per day suits most dogs as part of a dental routine; supervise small dogs and gulpers as you would with any chew. As with any treat, keep total daily treats under 10% of your dog's food intake and always provide fresh water.
100% Australian-sourced
From farm to bowl
Every protein. Every region. Always traceable.
Every protein we use comes from a single Australian region we can point to on a map, whether it's our hero chicken jerky or a limited release you've never seen before. No imported mystery meat, no global commodity shuffle, no vague "Product of Australia" loophole that lets brands sneak in overseas filler. Just real Aussie farms, named suppliers, and full traceability on every batch we make.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Pairs with
Round out your treat drawer.
P
Good size, dogs love them! Good for teeth cleaning 🐕
Thanks, Phoebe! We're happy that they love the shark cartilage treats ❤️❤️
T
Cronchy shark cartilage is a staple in our house! Great chew to help clean my teethies
Thank you! ❤️❤️
P
Absolutely love chewing on these!!😍
Thanks so much!! ❤️❤️
D
Diesel loves them
S
Use this as a meal topper for Louis and Clio. But I have to cut it into little pieces so they will not choke. ☺️
Thank you, Shinta! Using it as a meal topper is a great idea ❤️
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