Australian made
Your dog who "isn't big on fishy things" will cronch these.
We have a lot of those dogs on record.
Free shipping over $200 · Ships in 1–2 business days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Pilchards
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Feeding Guidelines
Dog Size
Daily Serving
Smallup to 10 kg
½–1 pc(7–13 g)
Medium11–26 kg
2–3 pcs(14–26 g)
Large27–44 kg
3–4 pcs(27–38 g)
Giant45 kg and above
4–5 pcs(39–48 g)
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Also Air-Dried Treats
Round out your treat drawer.
South Australia
From sea to treat
Wild-caught South Aussie pilchards.
Our pilchards are wild-caught off the South Australian coast. Small, oily fish packed with omega-3s, natural protein, and the kind of fishy stink dogs go feral for. They're brilliant for skin, coat, and joint support without supplements. One ingredient, sustainably sourced, 100% Aussie.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Frequently asked
Four-plus customers said the same thing. Something about the crunch and the smell lands differently. Most report instant obsession.
Yes. They're brittle. Small mouths break them easily. You can also smash them over food as a topper. Cats particularly lose their minds.
Fishy, yes. Room-clearing, no. Multiple reviews from fish-haters confirm they're fine to handle. One called them "the Rolls Royce of treats nutritionally." Worth it.
Why fussy dogs lose their minds for it
The bones crumble completely when air-dried
No splintering, no sharp edges, safe for dogs who bolt their food and cats who inhale things.
"Her coat is so soft since we've had omega 3 in her diet."
Customers report this more than any other change, and they're not looking for it. It just happens.
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