Australian made
Your dog who "isn't big on fishy things" will cronch these.
We have a lot of those dogs on record.
Free shipping over $200 · Ships in 1–2 days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Pilchards
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Frequently asked
Four-plus customers said the same thing. Something about the crunch and the smell lands differently. Most report instant obsession.
Yes. They're brittle. Small mouths break them easily. You can also smash them over food as a topper. Cats particularly lose their minds.
Fishy, yes. Room-clearing, no. Multiple reviews from fish-haters confirm they're fine to handle. One called them "the Rolls Royce of treats nutritionally." Worth it.
Why fussy dogs lose their minds for it
The bones crumble completely when air-dried
No splintering, no sharp edges, safe for dogs who bolt their food and cats who inhale things.
"Her coat is so soft since we've had omega 3 in her diet."
Customers report this more than any other change, and they're not looking for it. It just happens.
Feeding Guidelines
Smash one over dinner as a meal topper, give whole as a training reward, or just hand it over. The bones crumble completely when air-dried, so there's no splintering, no sharp edges, and no drama even for dogs and cats who eat like it's a race. The smell alone is strong enough to convert even the most unenthusiastic eaters; 1–2 per day suits most dogs depending on size, and as always, keep treats under 10% of total daily food intake.
South Australia
From sea to treat
Wild-caught South Aussie pilchards.
Our pilchards are wild-caught off the South Australian coast. Small, oily fish packed with omega-3s, natural protein, and the kind of fishy stink dogs go feral for. They're brilliant for skin, coat, and joint support without supplements. One ingredient, sustainably sourced, 100% Aussie.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Pairs with
Round out your treat drawer.
A
Good quality of treat keeps my pet happy.
Thanks, Yashu! We're glad to know your pet enjoys the treats ❤️❤️❤️
A
Great, healthy, tasty Pilchards for my gutsy Greyhound. We struggle with treats she won’t choke on & these are perfect, along with a drink of water. Great customer service, quick delivery & a wonderful response to the dogs’ “thank you” email.
Thank you, Kerryn! We're always thoughtful of how safe and tasty our treats ❤️
K
As House and pet sitters we thought we would get our favourite dog we sit some. Great size, nice and crunchy and Marli loved them so much. You get what you pay for and these are exceptional quality.
Thanks, Karyn! We're delighted to hear that Marli loved the treats ❤️❤️
P
Can confirm, these fishy’s are tasty!!
So cute! Thanks a lot ❤️
S
Clio is such a fussy eater. But with this as a meal topper, she will finish her meal within minutes. 😁
So cute! Thanks, Shinta ❤️❤️
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