Looks like tree bark. Tastes like 100% beef.
Beef mince is pressed into thin sheets and air-dried until it’s dark, rough and crinkly, like a strip of bark. Your dog skips the looks and goes straight for the beef.
That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.

Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.




Beef mince is pressed into thin sheets and air-dried until it’s dark, rough and crinkly, like a strip of bark. Your dog skips the looks and goes straight for the beef.
Pressed meat treats often lean on starch, glycerine or gums to hold their shape. Ours is just Australian beef mince, pressed flat and air-dried in Bendigo. That’s the whole recipe.
Each sheet is about the size of an adult hand and thin enough to break up, so hand over a whole sheet or snap it into training-sized bits. Expect a few crumbs.