Australian made
It's cartilage
Not bone, so it crunches instead of splintering.
Free shipping over $200 Ā· Ships in 1ā2 business days from our Thomastown warehouse
What's actually in the bag
ā What's in it
100% Australian Goat Trachea
That's the entire ingredient list.
ā What's not in it
Fillers Ā· Preservatives Ā· Artificial flavours Ā· Mystery proteins Ā· Glycerin Ā· "Natural flavouring" Ā· Anything we wouldn't eat ourselves
Feeding Guidelines
Dog Size
Daily Serving
Smallup to 10 kg
Ā½ piece(2ā3Ć a week)
Medium11ā26 kg
1 piece(2ā3Ć a week)
Large27ā44 kg
1 piece(3ā4Ć a week)
Giant45 kg and above
1ā2 pieces(3ā4Ć a week)
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Also Limited Edition Treats
Round out your treat drawer.
100% Australian-sourced
From farm to bowl
Every protein. Every region. Always traceable.
Every protein we use comes from a single Australian region we can point to on a map, whether it's our hero chicken jerky or a limited release you've never seen before. No imported mystery meat, no global commodity shuffle, no vague "Product of Australia" loophole that lets brands sneak in overseas filler. Just real Aussie farms, named suppliers, and full traceability on every batch we make.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Frequently asked
No. Trachea is cartilage, so it crunches and breaks down as your doggo chews. Supervise them, and take it away once it's small enough to swallow whole.
Goat is a novel protein for most dogs, and it's the only ingredient in there. If your doggo is on a strict elimination diet, check with your vet first.
Each piece runs roughly 12 to 20cm, which suits small to medium dogs. Big power chewers will love it, but they'll finish it fast.
Why fussy dogs lose their minds for it
One ingredient. Goat
That's the whole label.
Cartilage naturally contains glucosamine and chondroitin
So the crunch comes with bonus bits.
Ā as seen in
