Australian made
Air dried, not baked to death
It smells like beef, not cardboard. That's why your dog ignores everything else in your treat pouch.
Free shipping over $200 · Ships in 1–2 business days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Beef Bark
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Feeding Guidelines
Dog Size
Daily Serving
Smallup to 10 kg
1–3 pcs(5–10 g)
Medium11–26 kg
3–5 pcs(11–20 g)
Large27–44 kg
5–8 pcs(21–30 g)
Giant45 kg and above
8–10 pcs(31–38 g)
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Also Limited Edition Treats
Round out your treat drawer.
Victoria, Australia
From farm to treat
Real Aussie beef. No mystery meat.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Frequently asked
They're air dried and crispy, so you snap them with your fingers into whatever size you need. No prep, no mess. One bag covers a lot of sessions.
Single ingredient, no fillers, no additives. Most dogs handle these better than mixed-ingredient treats, but as with any new protein, start with a smaller amount the first session and see how they go.
We make these in small batches and can't guarantee a second run. If stock comes back, subscribers and email list members hear first. Two bags now is a solid hedge.
Why fussy dogs lose their minds for it
Single ingredient means no hidden additives hitting their gut mid-training
Most dogs handle these far better than multi-ingredient treat mixes, even in high volume.
Snaps into training-sized pieces with your fingers, no scissors or prep
So you can reward fast, reward often, and get through a full session without digging around for more
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