Australian made
One ingredient, full stop.
No fillers, no "natural flavour," no mystery meat; just beef, the way a treat should be.
Free shipping over $200 · Ships in 1–2 business days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Beef
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Frequently asked
Air-dried beef has a mild smell, nothing like rawhide. Most owners say it's barely noticeable indoors.
Always supervise with any chew. Bully sticks are single-ingredient and don't splinter like rawhide does, but size it to your dog.
Air-dried beef has a mild smell, nothing like rawhide. Most owners say it's barely noticeable indoors.
Why fussy dogs lose their minds for it
No splinters, no surprises.
Bully sticks don't shatter like rawhide; your bestie chews, you don't hover.
Outlasts the school run.
Slow chew time means it's still going when you get back from drop-off.
Feeding Guidelines
One stick, supervised, as an occasional chew rather than a daily replacement for dinner. Pop it away once it's down to a small piece your dog could swallow whole; that's not a chew anymore, that's a choking risk. As with any treat, fresh water on hand and an eye on your dog the first few times.
Victoria, Australia
From farm to treat
Real Aussie beef. No mystery meat.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
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