That's the entire ingredient list.
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Every protein we use comes from a single Australian region we can point to on a map, whether it's our hero chicken jerky or a limited release you've never seen before. No imported mystery meat, no global commodity shuffle, no vague "Product of Australia" loophole that lets brands sneak in overseas filler. Just real Aussie farms, named suppliers, and full traceability on every batch we make.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
The sternum is dense cartilage and connective tissue, so it gives under pressure instead of shattering. Your dog gets a serious chew without the tooth-fracture risk that comes with marrow bones, antlers and hooves.
Cartilage is where those compounds actually live. No synthetic dusting, no added powders; just the raw material joints are built from. Worth knowing if you've got a senior doggo or a big breed heading that way.
The fibrous texture drags across teeth on every bite, working plaque off where it collects. Compare that to most supermarket dental sticks, which are largely starch, glycerine and green food colouring pressed into a chevron shape.
Australian made
