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You’re scrolling social media and spot a pet-food ad or package that says “natural”, “organic”, “grain-free”, “single protein”, “limited ingredient”, “human-grade”, “holistic”, “complete & balanced”, “no artificial preservatives”. They sound reassuring but without context, these buzzwords can be misleading.

When you’re picking your dog’s food, there’s one rule worth keeping in mind before you reach for that “premium” bag or favourite treat. It’s called the 90/10 rule: about 90% of your dog’s daily calories should come from a nutritionally complete and balanced diet, leaving no more than 10% for treats and snacks.

upport your dog’s digestion from the inside out. Our Gut Health Supplement combines natural prebiotics, fibre, and enzymes — like pumpkin, slippery elm, green banana, ginger, and chamomile — to calm upset tummies, firm stools, reduce gas, and strengthen the gut-skin connection. Perfect for dogs with runny poo, itching, or bad breath, it’s the foundation of a healthier, happier gut.

Strengthen your dog’s natural defences with our Immunity Support Supplement — a blend of antioxidants, mushrooms, and botanicals that target inflammation, gut balance, and oral health. Perfect for dogs prone to allergies, recovering from illness or surgery, or needing extra immune support at any age.

Designed to support joint mobility, gut health, skin, and cognitive function, our Senior Dog Supplement isn’t just for older dogs. It’s ideal for pups recovering from surgery, prone to stiffness, or needing extra mobility support. Made in Australia with anti-inflammatory ingredients like curcumin, quercetin, and lutein — it helps dogs stay active, comfortable, and sharp at every age.

Planning your road trip around Australia with your dog

But before you choose your destination and hit “start” on the GPS, there’s something worth checking first: how each Australian state and territory regulates dogs riding in cars.

Short answer: yes! when they’re dried properly.

Cooked bones are the risky ones. When you heat bones at high temperatures, they become brittle and splinter. That’s why vets say “no cooked bones.”

Travel days don’t have to mean stress for your dog.
From long holiday road trips to quick vet visits, anxiety can show up as panting, pacing, or even an upset tummy. Learn how to calm their mind, support their digestion, and make every journey smoother, with a little help from our vet‑formulated Calming Dog Supplement.

Move over, fish oil! Hemp seed oil is here to steal the spotlight. Packed with omega-3s, skin-loving nutrients, and anti‑inflammatory magic, this plant-powered wonder helps dogs rock a glossy coat, comfy joints, and an immune system ready for anything. No THC, no drama...just pure, natural glow‑up in every drop.

Keep your dog’s treats fresh, safe, and mould-free with these easy storage tips. From sealing the bag properly to rotating your stash like a pro, here’s how to avoid a snack-time disaster.