Australian made
One ingredient, full stop.
No fillers, no "natural flavour," no mystery meat; just beef, the way a treat should be.
Free shipping over $200 · Ships in 1–2 business days from our Thomastown warehouse
What's actually in the bag
✓ What's in it
100% Australian Beef
That's the entire ingredient list.
✗ What's not in it
Fillers · Preservatives · Artificial flavours · Mystery proteins · Glycerin · "Natural flavouring" · Anything we wouldn't eat ourselves
Feeding Guidelines
Dog Size
Daily Serving
Smallup to 10 kg
1 stick(1× a week)
Medium11–26 kg
1 stick(1–2× a week)
Large27–44 kg
1 stick(2× a week)
Giant45 kg and above
1 stick(2–3× a week)
A guide, NOT A PRESCRIPTION. Adjust to your dog's weight, activity and whatever your vet has advised. Keep treats to roughly 10% of daily intake.
Also Limited Edition Treats
Round out your treat drawer.
Victoria, Australia
From farm to treat
Real Aussie beef. No mystery meat.
Our beef comes from grass-fed cattle raised on Victorian pastures, not "Product of Australia" code for who-knows-where. It's a single, named supplier we've worked with for years, not a global commodity shuffle. Your doggo gets one ingredient: traceable Aussie beef.
Made by us
In Bendigo. We wouldn't feed your dogs anything we wouldn't feed our own.
Every bag was air-dried, weighed, and packed in our own HACCP and PrimeSafe-licensed facility (PF0319) in Bendigo, Victoria. Not by a contract manufacturer in another postcode. By us. That's why we can tell you exactly what's in the bag.
Frequently asked
Air-dried beef has a mild smell, nothing like rawhide. Most owners say it's barely noticeable indoors.
Always supervise with any chew. Bully sticks are single-ingredient and don't splinter like rawhide does, but size it to your dog.
Air-dried beef has a mild smell, nothing like rawhide. Most owners say it's barely noticeable indoors.
Why fussy dogs lose their minds for it
No splinters, no surprises.
Bully sticks don't shatter like rawhide; your bestie chews, you don't hover.
Outlasts the school run.
Slow chew time means it's still going when you get back from drop-off.
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